CLARO MEDIA INAUGURATES STUDY OF 1 MILLION DOLLARS WHERE CREATIVITY HAS NO LIMITS

– 30 May, 2022Posted in: APP y CATV

Light Medium, launched a second modern studio in the Plaza Claro shopping center in the city of Bogotá. This space was born with the aim of satisfying the growing needs of companies, producing, advertising agencies and industry professionals, inter alia, when offering different content and new formats for their audiences.

The canal Red+ TV, property of Clear, officially opened his new studio, with an investment close to a million dollars. It has five robotic cameras, switcher digital de 48 Tickets, digital console 32 channels and a mini jib crane, among other equipment that will strengthen the company's offer to offer customers from different industries.

El moderno y tecnológico estudio es ideal para la creación de contenidos multiplataforma propios. y en el estudio se pueden hacer lanzamientos de marca y transmisiones a todo el país, pudiendo las empresas puedan desarrollar transmisiones en vivo a miles de empleados en todo el país con altísima calidad.

there in Light Medium the advertiser has an entire multiplatform focused on connecting potential customers with products and/or services, thanks to communication strategies that integrate digital and traditional channels, in addition to data analysis with which its scope is strengthened.

Claro-Colombia-inaugurates-usd$1-million-study

Daniel Rojas, director of clear media, Claro's multi-platform business unit

“Es un espacio ideal para la creación de contenidos multiplataforma propios, as well as for a company to develop live broadcasts to thousands of employees throughout the country with the highest quality. From Red+ we continue working to offer differential spaces and content that allow us and other business sectors to captivate audiences, looking for more dynamic formats, direct and segmented, that translate into greater reach and visibility”, commented Daniel Rojas, director of clear media, multi-platform business unit Clear that integrates digital and traditional channels – adding that: “Three months of intense work with a multidisciplinary team of the highest level, above $ 4.500 million investment in spaces, adaptations, technology, hardware, training, work cells focused on the development of projects to co-create with clients. The new Red+ TV studio contributes to the expansion of the company's strategic and innovative solutions, technological development is key, advanced audience segmentation and clustering, Therefore, this study strengthens Claro Media's value proposition and the 5 platforms that are now part of this omnichannel business unit, which has the ability to impact more than 38 million users nationwide. Pellegrino and the LED monitors arranged in the auditorium and connected by fiber optics.💡