Pavel_Potuzak_Alejandro_Paludi_Aveco2: A LOOK BACK AT THE NAB SHOW AND WHAT IT WAS “BUZZ” AT THE FAIR

Aveco-team-at-NAB2022_day4NEW

Aveco and Avid team up to accelerate news production, CEO Aveco, gives an analysis of the meeting that returned to the face-to-face part, bringing together the players of our industry again.

By Pavel Potuzak, Aveco and Avid team up to accelerate news production

Pavel_Potuzak_Alejandro_Paludi_Aveco2Everything seems more normal now. We had a NAB successful and we will return to CABSAT, the second during what is still considered a pandemic. Esa nueva normalidad it's starting to feel like the old normal… finally.

Let's take a look at NAB. TRUE, it was smaller than normal, with approximately 56,000 Attendees, but those were people who really wanted to be at NAB. Why? Because of all the hype around technologies that have come up over the last three years. The conference sessions, journalists and social media all dealt with the same topics:

Aveco-at-NAB2022_day3newCloud (how could it not be the most important thing to come out of NAB?), with its profitability potential and agility. The production, cloud replay and disaster recovery are real (we know, we've been doing it for years): ahora casi todos quieren saber cómo hacer “Cloud”.

Both, it felt like NAB I would like to illustrate the reasons against the use of cloud services. The, Were any of the NAB exhibitors now reading this article actually satisfied with the quality of internet connectivity available at the booths??

Then, the HE, with systems MAM powered by current AI, like ours GEMINI MAM, and the future of AI in program creation from a production and post-production perspective (with human approval, course).

Sona-Holt-Aveco-Stand-N1421-NAB2022the third big thing… virtual production. The making of television programs, most often used in movies and commercials, consider this in-camera VFX technology as a way to be more creative, with real-time 4K LED wallpapers (consider filming inside a car, “el proceso del automóvil”, and see the environment outside of it (with multi-camera instead of single-camera) or studios with massive LED screens with video boards creating the background outside the windows, to using the LED wall as a virtual stage (no physical stages) motion tracking camera, all in real time. in the virtual world, if you can think about it, you can do it.

That's a lot of advanced technology.

one final note, if you didn't get to the NAB to see our GEMINI MAM, that integrates with a number of AI systems (remember, Aveco is all about choice) and works together with our playback and studio solutions, visit us at CABSAT. We think you will be very impressed with what this new generation of MAM is capable of., plus how it can positively impact your production workflow. You will find us at stand A5-5.

Also, there will also be many lecture sessions in BROTHERS. Remember that trade shows are not just about new products and solutions, it's about learning.💡

© 💡 Technology Professional 2022

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