“We Love Live”: Grass Valley looks to the future of media

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WE_LOVE_LIVEAs is classic for Grass Valley, su CEO Tim Shoulders held a special press conference giving the market the latest news that they are launching, also showing that Grass Valley reinforces its commitment as a transformation partner of choice for the world's leading premium live content creators and providers, with the launch of a strategic approach to live video.

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Tim Shoulders, Grass Valley CEO and President

In this way and under the motto We Love Live”, Grass Valley launched a new corporate identity and marketing campaign that underpins its vision for the future of the media and entertainment market, "Every goal, every story: Living is forever and it's in everyone's DNA at Grass Valley. We empower our clients to deliver the live moments that matter to people around the world, from anywhere to anywhere, across billions of devices ", he said during his lecture Tim Shoulders, CEO and President of Grass Valley. "Today, we are strengthening our mission to support our clients in their transition to the future of media and entertainment over IP, cloud-based technologies and software. We are focused on providing media companies, la agilidad que necesitan para producir y entregar contenido en vivo atractivo y guiarlas hacia modelos operativos flexibles que incorporen opciones y flujos de trabajo optimizados para permitir la transformación económica.

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Neil Maycock, CMO de Grass Valley

On the other hand, Neil Maycock, CMO of Grass Valley and general manager of playout stated: “The Grass Valley name is trusted in all media and entertainment, reflecting decades of industry experience and a deep understanding of how to deliver premium live content. We have renewed our corporate identity to position ourselves for the future as we support the ongoing transformation of media companies that produce the world's most valuable content and, both, impulsamos la innovación líder en el mercado”.

Working with him 90% of the media players of the world, from NEP Group up Euro Sport, EA Sports and national networks, Grass Valley continues to pioneer market-leading advancements. GV Media Universe (GVMU) is a digital ecosystem that enables media companies to use local and cloud technologies to create live production environments while adapting to future demands. During the conference, the company highlighted its a roadmap to launch new solutions and partnerships, that will enable external partners to work together to improve live content production and distribution workflows. The new corporate identity embodies the collaborative nature of the GVMU.
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Global agreement between Grass Valley and Qvest

During the conference, Tim Shoulders also presented the new multi-year contract for USD 25 million for innovation in media and entertainment infrastructure. Qvest, es el consultor líder, systems architect and media technology provider for digital transformation. Through this agreement, the two companies will combine their complementary strengths and market. Also, the agreement brings technological benefits, operational and financial Qvest for standardizing the advanced production solutions of Grass Valley.
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Christian Massmann, TUBE, Qvest

La industria de los medios y el entretenimiento está evolucionando a un ritmo asombroso con audiencias que exigen más contenido en una mayor cantidad de dispositivos, He told us Christian Massmann, TUBE, Qvest. Nuestros clientes son la piedra angular del espacio de M&It, ranging from news networks to sports broadcasters, video streaming services and major movie studios. Estos operadores que dependen de la tecnología exigen soluciones de vanguardia que les permitan diferenciar sus servicios y mantener una ventaja competitiva.. adding to these comments the CEO de Grass Valley: Tim Shoulders, commented about it: “We are delighted to embark on this next phase of the strategic partnership with Qvest and look forward to jointly reaping the benefits of the win-win business agreement.. During the last 20 years old, hemos forjado una alianza poderosa y este próximo paso fortalecerá aún más nuestra tecnología y colaboración comercial y brindará a los clientes soluciones de clase mundial”.

Finally, Shoulders he concluded his talk by saying: Originally scheduled to be featured at the NAB Show in Las Vegas, Grass Valley's new visual identity reflects the foundation on which our brand is built: the GVMU partner ecosystem, our technical excellence, the trust we have built across the media industry, the flexibility we provide to our clients, la información que brindamos sobre la evolución del mercado y nuestro impulso para innovar y apoyar a las empresas de medios en su transición hacia un futuro basado en la nube”. 💡

© 💡 Technology Professional 2021

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